FEBRUARY, 20 2018

Total restyling: from new communication to new headquarters

Cartapani is undergoing an image overhaul and is moving headquarters, offices and all production to the new premises in Borgosatollo, in Via del Canneto, 26. 4000 m2 of space fully equipped and engineered for our role as the first coffee roaster in Italy to use innovative 4.0 production technology. The very latest systems, technological excellence and temperature control for the full roasting cycle, for even higher quality results. We go beyond just production excellence: today, Cartapani introduces a new image and a new communication strategy, created and designed by the multi-award winning communications agency, Raineri Design, with the aim of reinforcing awareness of the Cartapani brand and renew its positioning. The essential first stage in the project involved the restyling of the brand by Willian Raineri, Creative Director of the agency: he redesigned the lettering, preserving the vaguely futuristic style and flavour and simplifying the logo, which is now a crown. The objective is always positioning: the result must be beautiful, memorable, original, individual. A global restyling operation that, starting with the new release of the historic logo, involves an advertising campaign, digital strategy, packaging and all the instruments destined for ho.re.ca. Cartapani's social media presence will play a fundamental role in this new communication strategy. It will be easier than ever to stay in touch with our company; to keep up to date with the digital adventures of our coffee, follow us on Facebook under Caffè Cartapani Facebook page and on Instagram under @caffecartapani

Caffè Cartapani, customizable pleasure