The rebranding of the Brescia roasting company won a silver at the Graphis Award across the pond
First prize for communication at Cartapani. The Brescia roasting company won the silver award in the "Print, Food & Beverage" category at the "Graphis Award", a prestigious award for food industry brands.
The award-winning communication agency Raineri Design has enabled the Brescia coffee roasting company to win the famous American competition, committed since 1944 to promoting the work of talented creatives. The goal was to raise the brand's positioning: from a local to an international level, allowing the brand to compete with the multinationals of the coffee world.
Cartapani's restyling is characterised by the change in the letters that have been redesigned, preserving the vaguely futuristic style and taste, while the colour of the old logo has remained unchanged. Attractive, memorable, original and personal: these are the characteristics of the new logo. The year of birth of the company was also added, to emphasise the value of a business managed by the same family, generation after generation.
The new logo has been applied to all offline communication tools: business cards, bar accessories and packaging, panels, signs, uniforms. A brand as a symbol of innovation and quality guaranteed by the most advanced technology, without forgetting the family traditions that have been faithfully respected since 1951. The offline communication revolution has also been joined by its online counterpart, through the company’s website and social networks that have further strengthened their values: positioning at the top, unmistakable and refined style.
Cartapani therefore wins its first official communication award, which is added to the previous three nominations for the branding and design sectors.